The lift industry in Pakistan grew quickly, and it grew around importing.
Units arrived in containers, were installed by whichever crew was free,
and were then handed to a building owner with a phone number that
eventually stopped being answered. When a controller failed, the choice
was a long wait for a part or an expensive replacement of the whole
machine.
We started on the other side of that problem. Before we sold a single
unit we set up a workshop, because a company that cannot fabricate a
car frame or a cabin cannot honestly promise to support one. Cabins,
steelwork and car frames are made by our own fabricators. Installation
crews are on our payroll rather than subcontracted by the job. Service
engineers work out of our regional offices with parts held in stock
inside Pakistan.
That is a slower way to build a business and a considerably better way
to keep one. It means the engineer who arrives at three in the morning
for a trapped-passenger call already knows the machine, because our
workshop built it. It means a specification change during construction
is a drawing revision rather than a six-week import delay.
Today that same approach carries residents, patients, shoppers and
goods in homes, hospitals, factories, malls and commercial plazas
across the country — and it is why our clients come back to us for
their next building instead of starting again with somebody new.